Parle-G biscuits of India

 

A glucose biscuit brand from Parle Products, Parle-G is among the world's number one largest-selling brands of biscuits in terms of volume and one of the widely distributed products in India.

It is also the biscuit that has UI, one bite at a time.

Born out of the Swadeshi movement - a self-sufficiency movement that were part of India's freedom struggle in the early 1900s - the brand was created as a counterpoint to the expensive biscuits sell by the dominant international players at the time.

Parle-G quickly became an integral part of the Indian palate, cementing its place as the inevitable partner to a cup of tea. Apart from its popularity as a product, culturally it is part of one's collective identity. The experience of taking a Parle-G biscuit dipped with the tea is one that people across class, caste and region can relate to within the whole India.