For a long time ago, it was only the privileged few who could afford to buy car in India and for the middle class, it was a long dream. Then, Maruti came along and began offering cars at a middle peoples price point of just about 55,000 rupees ($628; £535).
The 800CC cars were cute, zippy and far more reliable than bulky Ambassadors - India's only luxury car from the 1960s to the mid 1990s.
The Maruti whet the appetite of India's consumption-hungry middle class and transformed consumers behaviour in the country. It help in travel and aspirations, and represented mobility in every sense.
Families discovered that the radius of their reach had dramatically increased with the owning of a car. And so Indian communities, notorious for being steeped in caution and restraint, found itself gleefully seeking out the next frontier of consumption - and then the next.
it is giving cars for middle class peoples.
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