Five brands that help India after independence From Maruti to Amul

 

Some things stick, like an iconic ad jingle or the taste of the butter you've grown up eating.

It's what makes consumers fall in love with a brand and stay loyal to it. India has a host of home-grown brands that have found their way into homes and hearts of millions over the decades.

These iconic brands helped India to be-came self-sufficient after the country got independence in 1947 and, over the years, they have shaped consumer behaviour and transformed their sectors.

Seventy-five years later, they continue to grow India's marketplace, making it viable for global investors. Here's a look at some of the most illustrious brands and how they helped India and its people.

Amul's milk products are ubiquitous in India, making the brand a leader in the dairy list and one of India's top 10 fast-moving consumer goods (FMCG) companies.

It started off in the state of Gujarat as a co-operative movement, by coming together thousands of farmers to create a thriving dairy business.

Under Dr Verghese Kurien leadership- a social entrepreneur credited with kickstarting "India's milk revolution" - the brand perfected the grassroots cooperative business model and today give employment and work to millions.

With all facing competition from multinational giants, Amul has managed to take fort in the dairy space in India - a testament to the brand's ability to adapt and survive.

Amul also made it cool to be hold up a mirror to society long before it became fashionable for brands to do so. Their ads featuring the 'Amul girl' have gived a tongue-in-cheek take on almost every significant event in India - be it a political scam or an actor's demise.

This is the charm of Amul - it is India's original social enterprise, and one that has any time had the larger collective good at the heart of its design.