Why Indian men screaming with period pain? by Kerala

 Menstruation - and the issues that come with it - is still a viral topic in many parts of India.

But a campaign in the southern state of Kerala is aiming to stop that. The initiative's organisers are taking menstruation medicines to malls and colleges in Ernakulam district to let men experience period cramps, in a bid to normalise conversation around the issues.

A recent video from the campaign showed men wincing and screaming in pain as women watched on, amused.

"That was so painful. I never want to experience that ever again," says Sharan Nair, a social media influencer who tried the simulator at a mall.

The simulator is part of a project called Cup of Life that aims to distribute free menstrual cups and bust myths around periods. It has been launched by local lawmaker Hibi Eden from the Congress party along with the Indian Medical Association (IMA), which represents doctors.