Jio of India

 

An offering of Reliance Industries, Jio is among India's biggest telecoms company.

At the time of launching in 2016 by Mukesh Ambani, one of Asia's richest man, India's telecoms space was already dominated by other multinational companies.

But Jio turned the tables in its favour by adapting a wise marketing strategy. It offered free data and calls for the first six months of working after launching, luring millions of customers and transforming India's digital landscape.

Thanks Jio, what would have been a gradual process of digital adoption became an accelerated phenomenon.

Today, India's digital-savvy populace has become a crucial market for global technology players. It has also shaped India to build a robust digital payment system, which is counted among the fine in the world. The cultural impact of the exposure digital access provides is far too sweeping in nature to be measured.

If there is one drawback, it is that this very digital revolution in India has also contributed to the polarised environment the country finds itself trapped in today.